As hurricane season approaches, demand for generators always rises and this year, so do prices.

Across the board, manufacturers are adjusting their pricing due to global tariffs, rising material costs, and supply chain shifts. For many generator companies, that means customers are going to feel the increase. But at Rack, we’ve made a different choice.

We’re not raising our prices.

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That’s not a gimmick. It’s a promise we will keep as we navigate the unknowns with the economy—and one we’re standing by to help our community.

We believe peace of mind during storm season shouldn’t come with a markup. While manufacturers (including our own) have issued official notices about upcoming price adjustments on generators and parts starting as early as May 1st and June 1st, we’re working hard  to insulate our customers from those changes. That means when you shop with Rack, you’ll get fair, transparent pricing—no surprise surcharges or last-minute hikes.

Why are we doing this?

Because we’re locals too. We know what it’s like to watch the forecast, worry about outages, and want to protect your family without breaking the bank. Our mission has always been rooted in service: keeping our community safe, prepared, and empowered. And we don’t think rising costs should stand in the way of that.

If you’re considering a generator this season, now is the time.

Not only are prices locked in with Rack, but we’re also entering the busiest time of year. Demand will spike. Inventory moves fast. Getting ahead of the storm gives you more choice, more time, and more control.

Let’s secure your home’s power now—before the next hurricane even forms. Rack’s Got Your Back!

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